Our Portfolio

Sastodeal

DIF I Investment

USD 2.6 Million

Investment Date

October 2018

90%

Youth Employment

16%

Youth Shareholders

25%

District Coverage

2000+

SME Onboard

1,000,000+

Users

When Amun Thapa came back to Nepal from the USA, he could not find a solution where he could search for various products at once. He also found that the market lacked transparency; thus, Sastodeal was launched in 2011 by a group of friends as a daily deals platform where customers could search for vendors and receive discounts. Since then, the company has come a long way in becoming the largest homegrown ecommerce platform in Nepal.

By 2013, the company pivoted from providing daily deals to full-fledged e-commerce marketplace by leveraging technology to deliver goods at home. The company eventually expanded its delivery network via 3PL partners outside of Kathmandu. Televentures was the first external investor who was on board in 2016. Since then, the company has raised capital from various institutional investors such as ICTC group, IME group and a local merchant bank, NIBL Ace Capital. Dolma invested in Sastodeal in 2018 with USD 500k believing in the founder and the company’s vision to change the ecommerce landscape in Nepal. Since then, Dolma has invested a total of USD 2.67 Mn. The company has raised its GMV by more than 9 times during this timeframe. The recent commitment of NIBL capital to invest up USD 1 Mn is a testimony of Sastodeal’ s ability to continue changing the ecommerce landscape in Nepal.

Sastodeal has also secured a USD 60K grant from UNCDF to incorporate 3,500 new Micro Small Medium Enterprise (MSME) vendors across the country. It has more than 10 Mn registered users and 1,000+ local vendors who engage in transactions through the platform. Sastodeal has now reduced its delivery time to 3 days and has reduced users’ cancellation to less than 10%. It has a positive gross margin. The company is on a path to become operationally sustainable. Despite intense competition from foreign players in the market, Sastodeal is continuously growing its market presence all over Nepal. In addition, Sastodeal is currently working on a cross-border strategy with Flipkart, an Indian e-commerce giant, focusing on technology integration and onboarding of Flipkart vendors into Sastodeal’s platform. Throughout their journey, Dolma has assisted Sastodeal in expanding its business, scaling up operations and connecting with international peers.

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